Topic Option #4: Personas in Marketing
Persona: A persona in my words means an imagery consumer created by a company based on a set characteristics and descriptions ranging from income level, profession, age , gender, hobbies,etc. used to symbolize a a specific market group. This allows a company to better understand how similar consumers feel about their product and tailor their products to their needs. Example: This is an example I found from a marketing blog known as Alexa Blog . In the example we can see a clear example of a persona that might be used by a car company trying to understand who the typical buyer of an small SUV would be. You can see it has information on the consumer such as their age, occupation, needs as it relates to the product (automobile). This is all valuable information to the marketing team of this car company because it will allow to market their product, in this case a small SUV to be more desirable to the needs and lifestyle of Kyle, the persona. In terms of what a digital m...
