TOPIC OPTION #1: Website Design & Landing Page Optimization
Website/URL: https://www.sportchek.ca/?gclid=CjwKCAiA35rxBRAWEiwADqB372bTtHjgMNRthqtX5DDXorRMj82fi4XZJQbgTuzIseP0kPg1naiMQBoCJogQAvD_BwE&gclsrc=aw.ds This landing page is for the sporting goods retailer Sport Chek as they try to advertise their clearance sale. This landing page is very well designed as the second you click on it and are taken to it, you know what the company is trying to get you to do (Call to Action). They would like to convert the consumer to shop for products for their clearance sale. This is evident by the massive sale text of 60% off highlighted in bright yellow. As well as the red button that says "shop now". The landing page also is effective in selling to multiple customer segments. This done by having a navigation bar that includes departments for men, women ,kids, etc. This allows people to browse around if they want or search up specific products by clicking and typing in the big search bar. The only thing that the landing page fails...